Friday, February 19, 2010
Where Are You Getting Your Answers?
Friday, January 15, 2010
Setting Your Hourly Rate
This is a subject that’s sure to come up when you started your business, and it’s not one-size-fits-all. Nothing really is, after all, is it? For a service business, setting the right rate is vital, even if it isn’t always easy.
There’s a trick to pricing your services, and that is, it needs to be a price you’re a) happy with, b) that you can earn a living with, and c) one that your customers will pay. If you’re not happy with it, you’ll begrudge your customers the time you give them. If you can’t earn a living with it, what use is it? You might as well give away your services. And if your clients won’t pay it, you’re right back to not being able to earn a living.
Rates will vary based on geographical region, services, ego, experience, qualifications, your clients/customers, and a host of other factors. You may have been told to find out what others charge for the same service. This may work, and it may not. Many of us don’t give out our rates when someone we don’t know calls – you may have also been told not to do that yourself, to talk to the client about what they need before you start discussing rates so you don’t scare them off right away.
A bit of a Catch-22 there.
Also, you really can’t base your rates on what someone else charges. Some time ago, after I’d moved to a new area, I met someone who was doing the same work I was. We had lunch and talked about our rates. Hers were twenty an hour less than mine, and she told me I’d have to reduce my rates in order to get any work in this area. I thanked her for the advice and left my rates right where they were. I wouldn’t have been happy with a lower rate, and I know the value of my work.
Since then, many others have said my rates are just fine, among them CPA’s and clients.
One thing to keep in mind is that there will always be someone cheaper than you. But is this your competition? Only you can decide that. There will also be people charging more. What matters is what you need to earn for your business to be successful.
You may look at salary guides, but that doesn’t tell you what rate to charge. What it does tell you is what the going rate is for that position, if you were an employee. You’re not. You can’t build a business on employee wages. You have to pay your own taxes, provide your own equipment and office space, and you have to provide your own benefits. Of course, there are advantages to businesses to go with an independent contractor instead, which you may need to point out to them. The clients don’t always come to us pre-educated.
A good way to get a starting point for your rate is to think about what you need your annual income to be, net of taxes and expenses. Then add taxes and expenses. This is the part a lot of new business owners neglect to do. That’s the minimum you need to make, right?
Look at how many billable hours you can expect in a week. If you want to work a 40 hour week, you won’t have 40 billable hours. This is a business now, and someone has to do all the work that goes into running a business too.
So how much do you need to make an hour?
Look at your qualifications and experience. Do you think you’re worth that hourly rate? If not, you need to work on your ego (or, to be politically correct, self-esteem), or find out how to be worth it. If you’re think you should make more, charge more. Don’t worry about losing clients over it – the price shoppers will always be less concerned about service and more concerned about financial cost. They’ll spend so much time searching for the cheapest option that their businesses will flounder. And do you want to spend time on a business like that? (There is also truth to the rumor that you get what you pay for.)
Setting your hourly rate is a lot less about what other people are charging than it is about you getting what you need and want to be successful. If you’re good and can give clients the service they crave, you’ll do fine, no matter what your rate is.
Wednesday, January 6, 2010
1099 Season
It’s that time of year again, when questions about 1099’s fly through the air like sparks before an electrical storm. Who sends them? Who receives them? Why? When? How? Here’s a few basics, just to get started with, dealing ONLY with the 1099-MISC:
1099’s are issued by your business to anyone who provides services to you for $600 or more during a calendar year. Unless the provider of services is incorporated. Then you can skip the 1099.
How do you know if they’re incorporated? Prior to paying anyone for services, you should hand them a W-9, or mail it, or email it. The provider of services completes the W-9, and on it they can indicate if they’re a corporation and therefore not subject to receiving a 1099. The W-9 also gives you the all-important tax ID number, without which you cannot file a 1099. This is why we ask for a completed W-9 prior to payment, and, hopefully, prior to receiving services, to avoid the sort of skirmishes wherein one party asks for the information in order to comply with the IRS regulations and the second party refuses to provide it, and they’ve already received their payment. (See below for what to do in that case.)
There are exceptions, of course, this being a federal tax law sort of thing. Lawyers are to receive a 1099 if you pay them anything at all. You can often find their tax ID on their letterhead, in which case, no need for a W-9.
What if materials are included in what you paid to the service provider? You can break those out, by completing the 1099 for only what the service was. However, you’re not required to – if you have all costs posted to the same account in your accounting software and aren’t sure which are materials and which are services, send a 1099 for the entire amount. It’s the provider’s responsibility to deal with that on their own tax return, and it’s rather easily done.
Cash or accrual? CASH. You 1099 someone for the amount you physically paid them during the year. If they billed you another 100 grand but at year end it’s still on your books as a payable, it doesn’t count. That’ll be for next year.
Rents? If you’re paying rents, you’re also required to include rents paid on a 1099. There’s a separate block for rent paid.
When: 1099’s are due out by January 31st, so the sooner the better. The filing for the feds comes later, but you must have the 1099’s out to the recipients by January 31st.
How: There are so many options for how that I’m not sure we can cover them all at once. You can print them from your accounting software. You can order free forms from the IRS, and print them on those, though if you haven’t ordered your free forms by now, you won’t have time. You can buy forms at the office supply store. You can file online with various providers who will mail the forms for you and efile with the feds. This is my favorite, especially if a company only has 1 or 2 1099’s. I use filetaxes.com, but there are other options.
Red forms or not? IRS regs require that the 1099 and the 1096, which is the summary that goes to the IRS with their copies, be printed on their red forms. This is why the forms purchased at the office supply store come with red copies. However, I know people who’ve been printing them on plain paper with black ink straight out of their software for years, with no problems and no complaints from the IRS. Yet another reason why online filing is so great – there’s no need to worry about it.
Why? It’s the IRS. You want I should have an answer for what they do? But the short version is, the IRS wants to be able to check to see if someone’s reported all their income, and one way they do that is by checking 1099’s against the person’s tax return. So in completing 1099’s, you’re helping the government collect on taxes! That should give you a warm fuzzy feeling about doing it. There IS a penalty for not doing them by the way, should they happen to find out you didn’t do it.
Another warning on 1099’s: This year I’ve seen an increase in the number of business owners who refer to service providers as “1099 employees.” There is no such thing. You either have employees, or you have subcontractors. Do not confuse the two. Just saying someone’s a subcontractor so you don’t have to pay payroll taxes doesn’t work either. There are guidelines to follow, and if the IRS finds out you’ve misclassified an employee as a subcontractor, the penalties will be steep – not to mention the back payroll taxes. Not to mention your state – if they catch wind of it, back payroll taxes and penalties will mount up quickly. All it takes is one dissatisfied “1099 employee” to bring up the issue, so please don’t do it.
There’s so much more to 1099’s than I can cover here, so if you have questions about 1099’s, ask one of us who knows. We’re awash in 1099’s and W-2’s right now, and we’re not unfamiliar with the process!
Saturday, January 2, 2010
New Mileage Rates, and More!
In keeping with the IRS mission to confuse as many taxpayers as possible at any given time (sure, they don't tell you this is what it is, but we know the truth), here's a few changes for 2010 you may want to know about:
* Mileage rates. Effective January 1, 2010, the standard mileage rate for business driving is 50 cents a mile, down from the 2009 rate of 55 cents a mile. Taxpayers who drive for medical services or in a job-related move may use a mileage rate of 16.5 cents a mile. That's down from the 2009 rate of 24 cents a mile. The mileage rate for charitable driving is not adjusted annually and remains at 14 cents a mile.
* Health savings accounts. The 2010 limit for deductible contributions to a health savings account (HSA) is set at $3,050 for individuals and $6,150 for family coverage. Individuals who are 55 or older may contribute an additional $1,000.
* The interest rates on tax overpayments and underpayments for the first quarter of 2010 remain the same as they were for the fourth quarter of 2009. The rates are 4% for overpayments and underpayments by individuals. Corporations will pay 4% on underpayments and receive 3% on overpayments. On large corporate underpayments, the interest rate is 6%; the rate paid on large corporate overpayments is 1.5%.
More updates will follow. It's an always changing world out there.
Happy 2010!
Tuesday, December 29, 2009
What Happens When You’re Gone?
Succession planning has typically been the bastion of the big guys, the corporations who ensure that key positions are filled in so the company can keep moving forward, no matter what happens.
That’s all good and well for them, but for those of us who don’t have the wherewithal to have legions of replacements standing at the ready, what do we do? Obviously we intend to have nothing happen to us, but get this: things happen. Unplanned, unprovoked, unwarranted, and unwanted things. You could be run over by a truck, just when you thought life was going along swimmingly well. You could be kidnapped and held for ransom by robber barons who care little what happens to your company in your absence. You could step into a shower one day, slip and hit your head, and be dead within the week. (This happened to someone I knew. Not something one can plan for, is it?)
I don’t mean to be morbid, but here’s the thing: things can happen that we never expected. It’s what makes life so interesting, the possibility that every day wondrous things can happen, but so can horrible things, things that we never anticipated. These things can remove us permanently from our business, or they can remove us only temporarily, or they can fall into the great unknown category: will we return to work? Only time will tell.
And what happens to your business then? Perhaps you don’t care. After all, you won’t be around, so what does it matter? How do your customers and clients feel about that? One of the reasons people go to big companies is to ensure they’re taken care of, even if something should happen to the person handling their account. How can you give your customers the same level of comfort?
If you work with others in your business, either partners or employees, is there enough information so the loss of one of you doesn’t mean the customers will be neglected? Are procedures in writing and does everyone know where they are? If it’s just you running your business, what will happen if you disappear one day?
It’s one thing to plan what will happen to your business if something happens to you. If you’re a sole prop, you are your business, so the business will come to an end. But what about your customers and clients? How will they feel about it? Oh sure, they’ll be sad, of course, but what about THEM? They’re going to wonder what’s going to happen to them, which is a natural response. And what will happen to them? These are the things you should be thinking about now, and the beginning of a new year is a good time to do it.
Some of my colleagues who have their own businesses have reciprocal arrangements. If something happens to me, my husband knows who to contact to take over my client work. I have information on all my clients in a file, or will, as soon as I finish updating it. Here’s the thing: this is not a one-time all-done-never-have-to-think-about-it-again sort of thing. It’s an ongoing process, keeping in mind how you’d like your vendors to take care of you, should anything happen to THEM. Do no less for your own customers, and you’ll rest a lot easier in that hospital bed, which will mean you’ll be able to return to work faster and get back to living your life. If you’ve planned to take care of your customers when you can’t do it yourself, they’ll still be there, waiting for you.
Tuesday, September 29, 2009
QuickBooks 2010 has been released!
New Features in 2010
One that I'm looking forward to is the Client Data Review, which will allow me to easily identify errors and make mass corrections. This is only in the Accountant's version, but it will also allow me to fix and send back files from QB Pro and Premier 2009 to clients easily. This is huge, since I'll be able to fix things from 2009 and send it back to you using the Accountant's Copy. No upgrading necessary from 2009!
A totally new feature in 2010 for Pro, Premier, and Enterprise is the Document Management system which will store documents in the Internet cloud. Know how you collect all those pesky receipts and documents that have to be filed? With 2010, we can scan the documents directly into QB, and attach them to transactions, accounts, vendors, employees, and customers. This keeps your documents as well as your QB file backed up, and will simplify collecting and matching documents to specific transactions.
A TWAIN compliant scanner is required for this, so if you're thinking of getting a new scanner, you'll want to make sure it's TWAIN.
Also in Pro, Premier, and Enterprise will be the ability to copy and paste lists from Excel directly into QB lists. And instead of editing each list entry individually, we'll be able to copy the changes to many.
Do You Need to Upgrade?
I'm often asked if upgrading is necessary, and the answer is certainly not. Depending on the features you use, upgrading is entirely optional. QuickBooks does support only the previous three versions, so this year 2006 was sunsetted, which means payroll subscriptions no longer work, as well as online banking. If, however, you're not using those and want to continue with an older version, go right ahead. I would advise that you make regular backups after every use and keep them in a secure location because if there is a problem, there's nothing Intuit support can do to help you. Next year 2007 will be sunsetted, so if you have a payroll subscription or use online banking, you'll want to upgrade.
However, there are always good deals to be found on the current software, especially if you don't have to run out and buy it on a moment's notice. If you'd like to be notified of these sales, let me know and I'll add you to my email list that I send out when I become aware of them. Sometimes they only last a day.
Tuesday, August 11, 2009
Communicating by Technology
This is not what I mean when I say we have problems communicating. Sure, it confuses the person receiving the message, but that’s the least of my worries. (The largest of my worries is the way my dogs insist on sleeping at my feet when there’s only room for one of them, but that’s another story.)
When we talk to people we don’t know, and it happens far more than we might think, we’re apt to forget that they aren’t operating with the same sets of assumptions that we are. They don’t even know us, and while we may be funny and entertaining to our friends, people who don’t know us may not react the same way. It’s easy to think we can write to people who don’t know us well as if we were writing to anyone else, but it’s more productive to realize that first we should find out their method of communication, and respond to them appropriately.
Are they formal in email, casual in conversation? Do they hate email so much that they’d rather talk in person? (Yes, there are people like that. I am not one of them.) Do they fear the telephone so much that they’d be happier emailing or IM’ing? When they do email, do they like to stick to just the facts, and leave out the extraneous chit chat? Should you forget about the technology altogether and meet them for coffee? Obviously, this only works if they’re close by. Otherwise, you’re going to have to make do.
Do the words you use mean the same thing to them that they mean to you? Words are more than a few letters strung together. The emotions they evoke are unpredictable, and the intonation when they’re spoken says as much as the words themselves. In email we don’t have intonation or facial expression or anything of that sort, and no, emoticons aren’t quite the same thing. In fact, emoticons might annoy your reader, if they’re of the anti-emoticon camp. (The Anti-Emoticons have a strong following, so be careful.)
We have only the words and the sentence structure to guide us, so it’s helpful if we use them judiciously. Short sentences are good, politeness is good, and remembering that your contact may not have any idea what you’re talking about is also good.
Providing enough information is also helpful. Today I searched extravagantly for a phone number because the sender hadn’t included one on his original email. “Call me,” doesn’t have much relevance if I can’t find the phone number.
I’m guilty, in my emails, of being overly familiar. I’m likely to start off with, “Hey, how’s it going?” I’m likely to make jokes without even knowing if the receiver likes jokes. Maybe they don’t want to hear my sad excuses for jokes. Of course, it’s awkward to send out a questionnaire on communication styles before you begin communicating with someone, so all we can really do is remember that people communicate differently, not only by different methods, but with different preconceptions and with a wide variety of styles. Make it easier for them. Pay attention to what they’re most comfortable with, and adapt your style so you’re getting your message across.